Running a successful Marketing Internet campaign- The basics

1. understanding needs of client through study of business background and client feedback 2. Looking at competition and seeing what is working and why 3. Setting up ( if this has not been done yet ) Social media sites that will create natural buzz around the site or product. This will be more effective of course when site or product has new twist or new version of its service that thas real added value to the world. Artificial BUZZ is much less effective and even detrimental to the standing of a website 4. choosing the newest tools that fit clients needs an utilizing the old powerful ones Here is a sample of some very powerful yet simple steps that will help many projects partucularly startups. a. Guest post - Sending editors short e-mail ( I really mean short! ). What this means is a short e-mail asking to include an attached article to guest post. These guest blogs if interesting and informative can be huge in creating the type of natural hype you need for any site or product. b. Make it free, free, free If the product or service is a giveaway ( at least for a limited period ) it creates exceptional buzz as all look for free giveaways. This buzz annd chatter will influence Google ranking on the SERPS. c. Variation on b. Drop price of product or app or service, making it coincide with a special time perhaps or a new launch. Depending on what the product is there are many free websites that tell the world about free or almost free services Great tactic indeed. d. projects that can build a brand subtly through participation in a viral virtual project. This would be relavant for specific types of services. Variations of this concept can be thought out on less clear products. This would need some brainstorming e. Buttons- oldie but a goodie. Many do this bu tit still works. Everybody ia talking about Tumblr these days which would make it a new great button. There needs to be a serious social media presence foro these buttons to be helpful 5. find Bloggers- Get list of bloggers on product, service or app. Find e-mail using e-mail finding tools. Send something with added value. follow up with e-mail you have discovered 6. Follow smart tech people and high profile blogs. These are some ideas to get the ball rolling. Remember that if the product or is subpar all these things and more may not help.

Starting a startup

Everyone is doing it. Or so it seems. In Israel it seems literally everyone is doing this. There are companies that seek Israeli startups and fund them just because they are from Israel and have a good idea. But some are doomed to failure, most in fact are doomed to failure. Often for the same simple reasons. A startup that is to succeed needs only a few basic ingredients. 1. original good idea 2. a little bit of seed money 3. realistic expectaions 4. great marketing person Typically a startup needs a bit of money from friends and family to get going initaily and then needs a strong clear message going forward. Many times in fact a startup fails just because of internal strife. This pardoxically happens as there is marginal success in the startup. This success makes founders and share holders hungry for the revenue that might come in. Then the trouble starts. Greed destroys startups and people. There is no clear way to avoid these self destructions but some basic rules might help. 1. have clear lines of management in company. a. who is the CEO b. who is the chairman of the board c. who is in charge of money going in and out d. who decides about shares and their dilution 2. have regular meeting that are transcibed 3. have legal advice while company is rolling along thats a start Good luck

Robots the next frontier

Everyone seems to be trying to figure out the next great idea that will make the very big money. Social media giants like Facebook and twitter have made it in a very big way. Challenging them seems pointless. Some startups are piggybacking of these sites to create mobile apps or other applications. In terms of search sites evryone has been trying to catch up to Google for a while with Bing making some inroads and Yahoo search doing slightly better but Google remains king. In terms of hardware newer smartphones are trying to be even better than the preent ones and some are but not in a dramamtic way. Thats why Apple sales have tapered off, saturation of the market. What then is on the horizon? Robots and artifical inteligence. Many things point to this dynamic market that is developing and looks to become the next multi Billion dollar market. The sheer seemingly endless possible usages for artificail intelligence in Robot use is a definite eye opener for investers in htis field and companies who will benifit from the ever developing technology. As other technologies develop such as speech recognition and even gesture recognition they will be introduced into the present robotics technology and creat the next generation robot. Hospitals and the military are just the tip of the iceberg of those that will need and want advanced Robotics technology. There will even be solar powered robots who will be energy independent and fully autonomous. A ver exciting future indeed

Online Reputation

Online Reputation Everyone is doing it and everyone seems to be making money at it. Companies and people seem be in great distress these days as the weight of internet slander has them down. Companies have sprouted like mushrooms after the first rain to help those who have been hurt. These companies have made money with SEO but lately Penguin and Panda have gotten them down so they switched to a new area of revenue. This is the way it goes A bad post shows up and a person gets frantic. A company gets a hold of him and estimates the cost and effort to solve his problem. He pays his money and waits to see what happens. Personnel blog blogpost blog wordpress blog work on company site and many more things of this kind if he is lucky they will push his spot off the first page of Google and if he is even luckier it will stay that way. Your reputation is not what it use to be

Google +1

This is googles attempt to compete with facebook on the like feature which seems to be very popular. It seems to be gaining slow popularity but is very far away from the like feature. It is a good idea for SEO people as Google has said this will help SEO.

It can't hurt and may just be what a site needs to get ahead of the other guy.

Duplicate content- some solutions

Duplicate content

This is every web masters nightmare for a number of reasons. We are told that google abhors duplicate content and punishes for its existence. Often there are more than one home page.

An example would be

Example.com and www .example. com

If they have the same content that is bad news for the site because the back links will direct to both urls and link juice will be lost. The best way is to kill one of the pages, sometimes this is impossible so there might be another way.

A rel=canonical direct will tell google what your preferred page is when you put this in the header from the page you want the search engines will be less confused. Google will not blindly follow the rel=canonical command but wihtng reason it will be a simple method to improve your ranking on the Serps.

The I-phone Android craze.

It has gotten out of control. Close to one sixth of the human race uses a cell phone. That’s almost all the adult population of the world. In fact it’s hard to imagine a world without cell phones!
They do almost everything imaginable except keep us healthy.
The World health organization thinks these phones could be killing us. Should be no surprise to anyone. A product that sends and receives radio waves that someone keeps next to his brain for long periods does not sound like a good thing.
Someone should create an app on the i-phone or android that measures exactly how much radiation is emitted from your cell and all other electronic devices. People should know how much radiation they are exposed to at any given minute. There should be a safe level of radiation that we should all know about. Something like how safe is direct radiation exposure and how safe is daily weekly or monthly exposure.

Probably a great business idea.